Many excellent foreign trade companies in copper valve companies have transformed into the domestic market, but 80% of the companies have failed (not only valve companies, other foreign trade companies such as clothing, home appliances, building materials, etc., are roughly the same). This phenomenon is very interesting and worth studying. In fact, when foreign-trade enterprises are transforming into the domestic market, Ed Valve believes that the failure is nothing more than the following reasons:
1. The market is out of touch. Foreign trade enterprises generally produce on an order-based basis and arrange plans according to customer needs. Therefore, companies do not have to worry about the products sold by market consumers or customers, and only give the qualified products produced to customers. However, when transforming into the domestic market, we did not undergo the baptism of the market and did not develop a corporate atmosphere that actively catered to the market and consumers. We still operated according to the original corporate model, thinking that it would be good to just do a good job in production, resulting in serious market disconnect. Therefore, this is the reason why the ship is too big to turn around.
2. Lack of talents. Foreign trade enterprises have obvious advantages in manufacturing, but there is a shortage of talents familiar with the national market. The owner of the company patted his head and felt that if others could do a good job, he could also launch it. In fact, the corresponding talent reserves in technology, services, sales, products, etc. within the company are not perfect, so how can we talk about exploring the domestic market?
3. Lack of fist products. In fact, the core of opening up the domestic market is products, products, products. The core product is a key to opening up the domestic market. First, there are core products. After the market and consumers accept them, the company's product line will be gradually improved. Many companies are rushing forward to develop many new products and launch them to the market, but they are not marketable. The results are imaginable.
4. Not enough courage. China has a population of more than 1.3 billion and strong domestic demand. Doing a good job in domestic market and brand promotion is a long-term and systematic task. Many companies rushed to launch and stopped immediately when encountering resistance. Instead of investigating the reasons and analyzing countermeasures, the entire project will be terminated. Isn't this what Jack Ma said: "Die on the road to success"? This phenomenon is quite prominent. It is the main reason for the failure of many foreign trade companies: lack of courage and fear of failure.
5. Be eager for quick success. Foreign trade enterprises mainly produce OEM products with foreign or domestic enterprises. Enterprises have a business mentality and a buying and selling relationship; but when dealing with the domestic market, they cannot use this buying and selling mentality to conduct the market. They need a long-term perspective to operate the brand and continuously improve product quality and services to meet market demand. "It takes ten years to plant trees, but a hundred years to cultivate people." Failure is inevitable when using this mentality of eager for quick success and instant benefit to develop the domestic market.
All of these, China's copper valve companies are doing well in foreign trade, but operating poorly in domestic trade, which just confirms that there are still many areas that need to be improved in the future development of manufacturing in China. Of course, for foreign trade companies, manufacturing is their core advantage. If they can put down their position and study the market, customers, and products, the domestic market will still have great development prospects.
